Alternative & Post-Purchase Evaluation.

Interviews: https://soundcloud.com/zach-schaeffer/sets/buyer-behavior-2

Entering the market for automobiles can be can a dangerous venture. The automobile industry holds a lot of competition from luxury cars to hybrids to cheaper alternatives.  However, a vast majority of these cars, excluding Teslas or other charging electric cars, require gasoline to run. My car can stand out from its competitors by running on its own generators rather than gasoline.  This not only be a huge financial benefit, but will also drastically reduce carbon emissions from drivers.  This unique vehicle would certainly draw attention, which can be an incentive or a deterrent, depending on the consumer.  All of these qualities would determine the likely hood of someone purchasing and InfiniCar over another product.

Because this car is unique and likely expensive, people would generally request a hands on demonstration before making the decision to purchase.  This would make a dealership the logical way to conduct business. This would allow people to experience and test the vehicle before pulling the trigger.  Because a car is a major financial commitment, it is possible that people would look to banks or outside lenders to finance their purchase.

If a buyer decides to purchase an Infinicar they will likely be satisfied when they begin to see their gasoline savings accumulate.  While there is much concern about the cars dependence on weather, stable long term performance would convince a consumer that they made the right choice. Lastly, a smart buyer would evaluate the cars performance over time.  They would decide weather dust and dirt affect the solar panel significantly and whether the windmill begins to build resistance.