Idea Napkin No. 2

1) My name is Zach Schaeffer and I am currently on track to major in finance with a minor in sustainability studies.  I am extremely passionate about environmental conservation and believe something must be done to curb our societies dependence on fuel and resources. Creating a car that can power itself entirely on solar and wind power would not only curb carbon emissions immensely, but would also save consumers tons of money on gasoline.  

2) My product offers customers an escape from their dependence on oil and gas companies. A car that runs on solar and wind energy would allow consumers to reduce their carbon footprint while drastically reducing the financial burden of driving and commuting.

3) This product would meet a significant need for drivers of all ages and backgrounds.  The long term savings would allow me to charge a high initial price making the product more of a luxury good, however, I believe people would see the long term benefits and maintain a significant demand. This would likely make my car more popular among adults and parents.

4) Often times people dismiss the issue of global warming in the belief that their effort couldn't make a difference in the giant scale of the planet. However, my car will provide the financial incentive of gas savings as well, making it more likely people will buy the car out of self interest. In combination with a growing awareness of conservationism, enough people will make the switch to a renewable powered automobile.

5) With a background in sustainability studies I will have a extensive understanding of sustainable practices a ways to preserve money and resources for years to come. In combination with my natural creativity and financial competency I will be able to innovate and develop my product to meet the demand of as many people as possible.  I am confident that I have the skills and passion to pitch this product to consumers and allow them to see the benefits.

In the end I believe I  have developed a practical and sustainable product that would draw the attention of many consumers.  These goals are directly in line with my passions and area of study.  Because I genuinely care about and believe in my product all of these elements should flow seamlessly

Feedback memo:

Since my last idea napkin I have tried to further differentiate my product from cars like Prius or Tesla which still require external energy inputs, usually produced my oil and coal. I have also made an effort to emphasize my passion and interest in this particular field of study. This time I made an effort to outline not only the environmental benefits, which some may not care about as much as I do, but also highlight the financial benefits of buying my product.  Lastly, I tried to discuss some of my personal traits that would allow me and me company to become successful.